HOW IT STARTED..
This all started with my obsession for jewelry — I was always hunting for that perfect piece. I’d save up, scroll for hours, finally place the order… but then usually would be totally disappointed when it arrived. It either looked nothing like the photos, felt cheap, or lost its sparkle way too fast. I didn’t have a plan at first — I just knew there had to be better. And if no one else was doing it, maybe I could.... I had no background, no team, no idea what I was doing — just a huge love for all things sparkly and a big dream to create something of my own. That’s when VVSLUX was born.
MY LOVE FOR JEWELRY
Jewelry has always been a part of me. I wear it to class, when going out, or even when I’m just at home in my sweats. I love the way it can make you feel — a little more you, a little more confident, even on the days when nothing else is going right. At a point, it stopped being just about wearing something cute — I wanted to create something that made me and other girls feel seen, confident, and honestly… a little unstoppable.
MY PROMISE
I really believe people can tell when you’re being real — so I’ve always tried to keep it 100% honest, whether it’s my wins or my mess-ups. On the business side, I love to hear feedback (even the tough stuff) about my products and process because making sure everyone feels heard and taken care of is extremely important to me! It’s also really important for me that my followers feel like they’re part of this journey — because you are. Every piece you see has been worn and tested by me personally for weeks before it ever makes it to the site. I check how it shines, how it holds up, and most importantly, how it makes me feel. If it does not meet my standards, it does not get the chance to meet yours. Simple as that.
MY DAY TO DAY
Depending on the day, you might find me making a video for social media, creating designs for the brand, reaching out to manufacturers, dealing with correspondence, curating my Instagram feed, photographing products, or updating our brand site - I literally love every part of it. I also host pop-up events at various boutiques and locations, where I meet with both my loyal followers and customers who I like to call “friends.” These pop-up events not only allow me the chance to introduce new EP products to everyone, but also allow me the opportunity to interact with customers who support me & my brand!
WHAT'S NEXT!
My plan for my brand, EP, is for it to be known as a household name, and for everyone to love and enjoy. At the same time, my goal is to continue making a positive impact on society through my philanthropic efforts. I hope that my story offers inspiration to anyone who may be questioning whether they should take that first step in starting a business or even giving back to help others in any way they can. If I could do it, so can you! Looking ahead, my plans involve continuing to share my life & experiences with my lovely followers, growing my social media presence + business, and always staying true to my passion & love for what I do!! Thank you soooooo so much for your continued support!