HOW IT STARTED..

This all started with my obsession for jewelry! I was always hunting for that perfect piece. I’d save up, scroll for hours, finally place the order… but then usually would be totally disappointed when it arrived. It either looked nothing like the photos, felt cheap, or lost its sparkle way too fast. I had no team, no idea what I was doing — just a huge love for all things sparkly and a big dream to create something of my own that I was truly proud of. That’s when VVSLUX was born.

MY LOVE FOR JEWELRY

Jewelry has always been a part of me. I wear it to class, when going out, or even when I’m just at home in my sweats. I love the way it can make you feel a little more you, a little more confident, even on the days when nothing else is going right. At a point, it stopped being just about wearing something cute. I wanted to create something that made me and other girls feel seen, confident, and honestly… a little unstoppable.

MY PROMISE


I’ve always believed people can feel when something is real — so I keep everything genuine. Every VVSLUX piece is personally worn and tested for 2-3 months by me before it ever reaches you. I look at how it shines, how it feels, and how it holds up through everyday life. If it doesn’t meet my standards, it never makes it to yours. VVSLUX is about lasting elegance: jewelry that outshines everything in its class.





MY DAY TO DAY


Depending on the day, you might find me filming new content for VVSLUX, curating our Instagram feed, or reaching out to manufacturers, all while testing new jewelry every day—it’s second nature because I genuinely love what we offer at VVSLUX. What most people don’t see is that I still balance it all while studying full-time, working at Lululemon, and spending my summers at a children’s camp. I’ve done it all to support myself and keep building VVSLUX: the brand that started as a dream and is becoming something so much bigger.


WHAT'S NEXT?

My goal for VVSLUX is to make it a household name — known for its outstanding quality, unbelievable shine, and an unboxing experience that feels truly special. I want everyone who opens a VVSLUX piece to feel the same excitement and confidence that inspired this brand from the start. Beyond the jewelry, I hope my journey encourages anyone chasing their dream to take that first step — because if I could do it, so can you. Moving forward, I’ll keep sharing my story, growing this brand, and staying true to my love for creating timeless pieces that make you feel your absolute best. Thank you so much for being part of this journey — your support means everything. 💎